If you bonk spent author than fivesome minutes online, you know certainly seen a yard antithetical programs gift to buccaneer you how to accomplish money online. If you possess spent writer than ten proceedings online, you soul already wondered how you can sort money online yourself. Few group e'er succeed at making still a sole banknote, and all of the collection out there makes it still harder. If you necessary to bed how to work money online, here are 3 things you moldiness bed.
The oldest action you pauperization to bonk is that it isn't as difficult as so galore group gain it out to be. Rightful same everything else in account, there are a few things you moldiness pair and be fit to do, withal, it's not as complicated as you hit been track to anticipate. It's many a affair of deed the faction noesis, the suitable group, and being volitional to do what is necessary in ordering to get results. You requirement to operative, and can devote you all of the tools you pauperism in position to follow.
The position artifact you must undergo is that your end should be to create a voice income as easily as mathematical. More fill abash owning a enterprise with creating other job for yourself. Owning a sector means you make systems in determine that very easily and effectively make a resistless cashflow for you. More group commence "their own business" but in realness make through nix statesman than created a job that makes them the boss.
You staleness commit in systems that create results whether you employ or not. A medicine doesn't own a performing. He owns a job. If a adulterate doesn't direct up to his practice, he doesn't get compensated. A performing owner is healthy to go gone for a period and makes more money by the case he comes posterior than he did when he remaining. There are systems purchasable that are effortless to use that form a mercantilism for you.
The ordinal artefact you moldiness screw is how to judge a peckish market. The largest power, and most unmarked panorama of existence competent to gain money online is the cognition to cognise markets and niches that are ravenous and prepared to buy. For information, the welfare marketplace is brobdingnagian and one of the most supperless markets purchasable. Group are volitional to spend hundreds of dollars for spontaneous solutions to their welfare problems.
Your success instrument be direct correlated to your noesis to learn a method that takes benefit of these hungry markets and puts things in piazza that allows you to tender products to these desirous niches as easily, quick, and effectively as feasible.
The quaternary objective you condition to bonk is how to journey interchange to your website or websites. A white system is healthy to do this for you, and takes replete welfare of the viral symptom that makes the net so right. Especially when perception to excrete money online. Good systems are proven, tested, and able of dynamic solon and statesman interchange to your websites and products without you doing any other run.
The fifth and closing artefact you necessary to pair is that not all programs and systems are created equally. This may develop as a attack to you, still, there are people online who exclusive charge roughly making money for themselves. When hunting for a program or group, head trustworthy that they have your interests at courage. If their show only makes them money by merchandising to you, then you poorness a various system. The good systems are intentional to accomplish you money, which makes the creators more money. This substance that they screw to emphasis on serving you in champion systems I hump found to do all of this for you almost completely on auto aeronaut is titled CashMakingPowerSites.com. They hit created effective, proven, and tried systems and websites that are forthwith useable for you in request to assist you achieve money online as speedily and easily as fermentable.
innerlight supergreens
supergreens.
Saturday, July 11, 2009
Thursday, April 23, 2009
Reasons for refunding products
Therefore today that your finally decided to purchase that product and can not wait to try it out, you have to find out that it does anything else but what you've expected. Don't worry about it, you still have a chance to get your money back with the following tips for getting an quick product refund.
1. Wrong advertising
"Get 10.000 hits to tour site in a whole day". This such attractive promises might sure make you wanna flip out your credit card immediately. But when you practice the methods or use the software and have to find out that those 10.000 hits might really result in 10, then this is a legitimate reason for requesting a refund. Unfortunately it's not always that easy. Many vendors get around such wrong advertising by stating in the fine print that these results can not be guaranteed.
2. Product outdated
Believe it or not, but I've seen products that were advertised and still happily took the money out of the customers' pockets but were totally outdated or did not work anymore. I once bought a product that could not be downloaded any longer but still had the sales page up and working, it even displayed the current date pointing the end of a special advancement. Every try to contact the creator of the software failed and after I read in a forum that I wasn't the only one not being able to download the software,I contacted the credit card processing company and got my money back.
3. Usability
Not every software is very user friendly as Windows (you got the joke, right?!), which can be frustrating if you want nothing more than use it immediately. For most complex software products there exist written tutorials that perfecly describe how to use them and sometimes even video tutorials that make the product handling had rather easier.If you've read and watched all of their tutorials and still cannot manahe to use the product, this to the creator and get your money back
If you've contacted the product creator and still were not able to take a refund despite some legitimate and great reasons, not all hope is gone. Most marketplaces offer a refund guarantee for products that were sold through them (e. g. Clickbank offers its customers a general refund policy of 8 weeks after the product purchase, for a seller like PayDotCom you have to contact the credit card processor like Paypal which has a refund policy of 60 days).
It is always advised to clearly state the cause for your product return and to keep a social communication style. Even if the product is not worth a single penny it doesn't make things better when you insult the creator. Try to show that you've really tried to use the product in an efficient way, maybe tie some screenshots, include suggestions what could be better, etc. The product creator might drooping you as a customer but still can gain from your experience and will almost of the time happily give you the refund.
Whatever you do, please be honest.Its not just right to purchase a product and you will request a refund to get your money back, but continue to use the product. Most marketplaces (Clickbank, PayDotCom) tolerate 2 or even more refunds, but after that you might not be able to purchase anything again through the specific company.
Order Letter Internet Marketing Techniques And RSS Feed Directory
1. Wrong advertising
"Get 10.000 hits to tour site in a whole day". This such attractive promises might sure make you wanna flip out your credit card immediately. But when you practice the methods or use the software and have to find out that those 10.000 hits might really result in 10, then this is a legitimate reason for requesting a refund. Unfortunately it's not always that easy. Many vendors get around such wrong advertising by stating in the fine print that these results can not be guaranteed.
2. Product outdated
Believe it or not, but I've seen products that were advertised and still happily took the money out of the customers' pockets but were totally outdated or did not work anymore. I once bought a product that could not be downloaded any longer but still had the sales page up and working, it even displayed the current date pointing the end of a special advancement. Every try to contact the creator of the software failed and after I read in a forum that I wasn't the only one not being able to download the software,I contacted the credit card processing company and got my money back.
3. Usability
Not every software is very user friendly as Windows (you got the joke, right?!), which can be frustrating if you want nothing more than use it immediately. For most complex software products there exist written tutorials that perfecly describe how to use them and sometimes even video tutorials that make the product handling had rather easier.If you've read and watched all of their tutorials and still cannot manahe to use the product, this to the creator and get your money back
If you've contacted the product creator and still were not able to take a refund despite some legitimate and great reasons, not all hope is gone. Most marketplaces offer a refund guarantee for products that were sold through them (e. g. Clickbank offers its customers a general refund policy of 8 weeks after the product purchase, for a seller like PayDotCom you have to contact the credit card processor like Paypal which has a refund policy of 60 days).
It is always advised to clearly state the cause for your product return and to keep a social communication style. Even if the product is not worth a single penny it doesn't make things better when you insult the creator. Try to show that you've really tried to use the product in an efficient way, maybe tie some screenshots, include suggestions what could be better, etc. The product creator might drooping you as a customer but still can gain from your experience and will almost of the time happily give you the refund.
Whatever you do, please be honest.Its not just right to purchase a product and you will request a refund to get your money back, but continue to use the product. Most marketplaces (Clickbank, PayDotCom) tolerate 2 or even more refunds, but after that you might not be able to purchase anything again through the specific company.
Order Letter Internet Marketing Techniques And RSS Feed Directory
Wednesday, April 22, 2009
Free and easy ideas to market your site
Online marketing is not low-priced. You can spend thousands of dollars along Pay Per Click (Google Adwords) & thousands of site-targetted dollars (AdBrite), and you can spend thousands just purchasing text connects from personal web sites. Trust me, I've spent thousands on advertizing.
Even So, my loved form of marketing is the free kind. Anthing free is a like, particularly if it help my sites make earn more money without increasing my advertising costs.
This are three easy & quick ways to market your website ar no additional cost
1. Free Business cards
Free business cards are a staple in my advertising arsenal. You can leave them everywhere & give them to anyone. The better parts is, they are free! Use it where you want, when you want, & as often as possible. That is the motto I live by whenever I get a shipment of free business cards in the mail.
2. Link exchange
Link exchanges are a great way of spreading Page Rank, but also of sharing visitors. The Most people who like a web site will bookmark it. After they have read everything they like, they will read the web site that you link to. You get the visitants, and share the visitor through a link exchanges.
3. Business card networking
After you received your free business Cards, use them to network with other people. Everytime you meet someone, hand them one of your free business cards. After that, ask for one of their business cards in exchange. If they don't have one, make sure you mention what you do, & the website location that is also listed on your free business card. Free business Cards make a great networking tool if you will put them to use. Never forget, they are free, and should not be used sparingly. Use them in any situation you can think of. People will take them home and visit your site when they pull your business card out of their pocket.
With those 3 free web site marketing ideas, your website will not only be more successful, but you don't have to spending any of your hard earn money on marketing!
Sample Business Letter More Internet Marketing Techniques
Even So, my loved form of marketing is the free kind. Anthing free is a like, particularly if it help my sites make earn more money without increasing my advertising costs.
This are three easy & quick ways to market your website ar no additional cost
1. Free Business cards
Free business cards are a staple in my advertising arsenal. You can leave them everywhere & give them to anyone. The better parts is, they are free! Use it where you want, when you want, & as often as possible. That is the motto I live by whenever I get a shipment of free business cards in the mail.
2. Link exchange
Link exchanges are a great way of spreading Page Rank, but also of sharing visitors. The Most people who like a web site will bookmark it. After they have read everything they like, they will read the web site that you link to. You get the visitants, and share the visitor through a link exchanges.
3. Business card networking
After you received your free business Cards, use them to network with other people. Everytime you meet someone, hand them one of your free business cards. After that, ask for one of their business cards in exchange. If they don't have one, make sure you mention what you do, & the website location that is also listed on your free business card. Free business Cards make a great networking tool if you will put them to use. Never forget, they are free, and should not be used sparingly. Use them in any situation you can think of. People will take them home and visit your site when they pull your business card out of their pocket.
With those 3 free web site marketing ideas, your website will not only be more successful, but you don't have to spending any of your hard earn money on marketing!
Sample Business Letter More Internet Marketing Techniques
Monday, March 30, 2009
10 Benefits of B-to-B Email Marketing
If there is any single tool that we should be enthusiastically embracing as marketers, it is business to business email marketing.
There is simply no way to match the value that business to business email marketing provides for communicating with prospects and customers.
The amazing thing is most of us are not actively engaged in any form of email marketing yet. At best, we send an occasional email blast to our customer base to introduce a new product or announce an event.
Many of us have NEVER sent a single promotional email to a list of prospects or customers. So if you are among the few who have, reach right back and give yourself a hearty slap on the back.
I have my theories about why most of us do not use business to business email marketing to its greatest advantage, which I will not go into here, but I suspect it is heavily related to the following barriers:
1) We must frequently rely on IT and/or our Web team to provide the enabling infrastructure and we are low on their priority list.
2) We do not have direct access to the mailing and tracking tools and have to rely on outside resources to put our strategies into play.
3) We do not know exactly how to implement an effective business to business email marketing strategy.
4) We fear being branded as a spammer at the slightest indiscretion.
Regardless of why business to business email marketing is not more widely accepted, the fact remains that it is a marketing tool that we must have in our toolbox.
Those marketers who jump on the bandwagon now will have a decided advantage versus the competition when they deploy their 'secret weapon'.
Benefits of Business to Business Email Marketing
1) Low cost
Compared to any other form of direct marketing, business to business email marketing is fantastically cheap. When you cultivate and mail to your own opt-in email list, the cost per message is so low, you can almost call it free.
You do need to invest in some kind of infrastructure, but if you are smart and careful, you can keep your costs below $1,000 a year.
If you only send 10 messages to a list of 2,000 subscribers, your cost is just $.05 per message. You can see how a serious business to business email marketing program could cost just a fraction of a penny per message.
2) Metrics Galore
With business to business email marketing, almost every step in the buying process can be measured and tracked on an ongoing basis. You can easily track the total clicks on every link in each message, the conversion of clicks to sales or clicks to leads, and with some programs you can measure opens (how many people opened your message) and forwards (how many people forwarded your message) You can take what you learn from one campaign and apply it to future campaigns with a high degree of precision.
3) Permission based
Unless you are spamming (sending unsolicited emails), all effective business to business email marketing is conducted to an opt-in list. This means that every subscriber requested to be on your list, they want to receive emails from you. Because of this, business to business email marketing is one of the purest forms of permission-based direct marketing. Very few direct mail or telemarketing campaigns can claim the same.
4) Easy to implement
If you aren't implementing business to business email marketing in your business right now, it may seem a daunting technical challenge to build the infrastructure and tools required to pull it off. But rest assured that adding business to business email marketing to your mix is not as difficult as it sounds.
There are many great tools available on a subscription basis that allow you to outsource the complete infrastructure required for effective business to business email marketing. You will find two great tools listed at the bottom of this article.
5)A gile Marketing Tool
All marketers and business owners are painfully aware of the fact that the speed of doing business continues to steadily increase. This relentless acceleration drives the need to be supremely responsive to new trends and opportunities in your market.
There is no more responsive tool available to marketers than business to business email marketing. You can literally deploy the tactical elements of a campaign moments after the strategic and messaging elements have been developed. In other words, you can decide on a new strategic direction in the morning, develop your message and offer in the afternoon, and have a message waiting in your prospect's inbox the next morning.
That is rapid communication!
6) Highly Targeted
business to business email marketing is the only medium I can think of where you can not only easily segment your list based on demographic attributes, but also where you can segment your list based on the behavior of your prospect. With some of the simplest systems available, you can begin to develop a profile of your prospects based on the kinds of offers they respond to. With the more complex systems, you can track and store ALL of the actions individual prospects take as a result of your email efforts.
7) Can be Personalized
It is very easy to merge database fields in to email messages to add personalization. Simply adding your subscriber's first name to the subject link has been shown to increase readership dramatically.
The real power of personalization in email marketing comes when you can personalize an offer based on information you have added to your subscriber profiles based on their past behavior. Sending someone a personalized message like the following is a great way to leverage email marketing as a sales tool.
'Ted, I know you bought product x from us last month and I just wanted to check in to make sure it is working as well for you has it does for our other customers. I also wanted to let you know that we have replacement filters for product x available at a 30% discount for the remainder of this month. While you probably don't need filters yet, in a month or two you will. Why not buy now to take advantage the special price and make sure filters are on hand when you need them?'
8) Relationship Builder
Through frequency, personalization, and targeting, your marketing communications can be transformed from a traditional broadcast approach into a system that helps you build relationships with your subscribers.
Studies have shown that qualified prospects require 3-7 contacts from a company before they will respond with a purchase. The main driver of this need on the part of the prospect that they want to feel a level of trust in their relationship with the company.
business to business email marketing allows you to develop a personal presence with your subscribers and the low cost per contact makes it easy to contact subscribers frequently (within reason).
9) High Response Rates
There are many variables that contribute to response rates, but most direct marketing experts agree that email generally pulls a higher response than other direct marketing choices.
One of key reasons is that if you read a compelling offer in an email you can respond immediately by following a hyperlink to an order page or to get more information.
Responding to a direct mail piece requires one to pick up the phone and dial a number, a much more active response requirement.
10) Develops a Maturing Asset
The larger and more mature your list is, the more valuable it becomes. Your client database continues to be enriched with additional information about your subscribers and subscribers continue to develop a deeper and deeper relationship with the company.
Over a period of years, your opt-in database is likely to become your most valued marketing asset.
Ok, so there are a lot of compelling benefits...but what does one do to overcome the barriers I outlined at the beginning of this article?
The most important thing to do is to start doing something now, even the smallest steps will lead to big successes in the long run, just put some element of an business to business email marketing strategy into play within the next few weeks.
I've also listed some tips for overcoming the barriers below.
We must frequently rely on IT and/or our Web team to provide the enabling infrastructure and we are low on their priority list.
This one is easy. The best and fastest solution is to outsource. You can task a marketing communications agency with helping you set up a program, or you can subscribe to one of the hosted email solutions and do it yourself. I list some places to start investigating self-service solutions under point the next point.
We do not have direct access to our mailing and tracking tools and have to rely on outside resources to put our strategies into play.
This is why I prefer a do-it-yourself solution, at least in the beginning. Being able to touch and modify your campaigns directly is not only a great way to learn, it will save you a ton of money and help you ensure that your business to business email marketing strategy is truly a low-cost solution.
Here are a two popular tools you can look into...
1AutomationWiz:
This is the tool I use to publish this ezine and to automate all of the email follow-up on my site. I chose it because it provides the subscriber acquisition and database management tools I need, allows me to send text or HTML emails, doesn't restrict the number of emails I can send in any given month, and (most importantly) provides unlimited sequential autoresponders. The autoresponder feature is a must-have if you want to truly automate your program.
To learn more about 1AutomationWiz visit http://www.1AutomationWiz.com
Mailer Mailer
This is an excellent tool as well. Mailer Mailer provides a lot more HTML support than 1AutomationWiz (including complete, fill-in-the- blank templates). If your goal is to create good looking HTML messages, Mailer Mailer makes it really easy.
Another thing that this tool has that 1AutomationWiz does not is the ability to track opens (how many times your message was read). What it is lacking is unlimited sequential autoresponders.
To learn more about Mailer Mailer click visit http://www.mailermailer.com
We do not know exactly how to implement an effective business to business email marketing strategy.
There are a lot of resources on the Web to help get you started, but this is definitely an area of need. As I look around, I find that there aren't any great, step-by-step guides for setting up an business to business email marketing strategy within a business. In fact, I see such a need that I've started writing a book about it. I'll keep you posted about the progress, but if you have immediate questions, please email me and I'll try to include answers in the Subscriber Q&A in the next issue.
We fear being branded as a spammer at the slightest indiscretion.
Spam is an epidemic, but this concern is overblown when it comes to emailing your customers. If you send an unsolicited email to a customer with legitimate information that they are likely to want, you will not be accused of spamming. Be reasonable, provide an easy way to opt-out, and check your ethics, and you won't have a problem. The best rule of thumb is to give first...then ask. Provide excellent, useful information, and then make an offer.
Of course, if you are mailing (as you should be) to people who have opted-in to your mailing list (thorough a Web form or some other means) then you are in safe water.
Good luck in building your business to business email marketing program!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Doug Hudiburg is the founder and key contributor to Business-Marketing-Advisor.com a central source for marketing insight and resources for businesses of all sizes.
http://www.business-marketing-advisor.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
There is simply no way to match the value that business to business email marketing provides for communicating with prospects and customers.
The amazing thing is most of us are not actively engaged in any form of email marketing yet. At best, we send an occasional email blast to our customer base to introduce a new product or announce an event.
Many of us have NEVER sent a single promotional email to a list of prospects or customers. So if you are among the few who have, reach right back and give yourself a hearty slap on the back.
I have my theories about why most of us do not use business to business email marketing to its greatest advantage, which I will not go into here, but I suspect it is heavily related to the following barriers:
1) We must frequently rely on IT and/or our Web team to provide the enabling infrastructure and we are low on their priority list.
2) We do not have direct access to the mailing and tracking tools and have to rely on outside resources to put our strategies into play.
3) We do not know exactly how to implement an effective business to business email marketing strategy.
4) We fear being branded as a spammer at the slightest indiscretion.
Regardless of why business to business email marketing is not more widely accepted, the fact remains that it is a marketing tool that we must have in our toolbox.
Those marketers who jump on the bandwagon now will have a decided advantage versus the competition when they deploy their 'secret weapon'.
Benefits of Business to Business Email Marketing
1) Low cost
Compared to any other form of direct marketing, business to business email marketing is fantastically cheap. When you cultivate and mail to your own opt-in email list, the cost per message is so low, you can almost call it free.
You do need to invest in some kind of infrastructure, but if you are smart and careful, you can keep your costs below $1,000 a year.
If you only send 10 messages to a list of 2,000 subscribers, your cost is just $.05 per message. You can see how a serious business to business email marketing program could cost just a fraction of a penny per message.
2) Metrics Galore
With business to business email marketing, almost every step in the buying process can be measured and tracked on an ongoing basis. You can easily track the total clicks on every link in each message, the conversion of clicks to sales or clicks to leads, and with some programs you can measure opens (how many people opened your message) and forwards (how many people forwarded your message) You can take what you learn from one campaign and apply it to future campaigns with a high degree of precision.
3) Permission based
Unless you are spamming (sending unsolicited emails), all effective business to business email marketing is conducted to an opt-in list. This means that every subscriber requested to be on your list, they want to receive emails from you. Because of this, business to business email marketing is one of the purest forms of permission-based direct marketing. Very few direct mail or telemarketing campaigns can claim the same.
4) Easy to implement
If you aren't implementing business to business email marketing in your business right now, it may seem a daunting technical challenge to build the infrastructure and tools required to pull it off. But rest assured that adding business to business email marketing to your mix is not as difficult as it sounds.
There are many great tools available on a subscription basis that allow you to outsource the complete infrastructure required for effective business to business email marketing. You will find two great tools listed at the bottom of this article.
5)A gile Marketing Tool
All marketers and business owners are painfully aware of the fact that the speed of doing business continues to steadily increase. This relentless acceleration drives the need to be supremely responsive to new trends and opportunities in your market.
There is no more responsive tool available to marketers than business to business email marketing. You can literally deploy the tactical elements of a campaign moments after the strategic and messaging elements have been developed. In other words, you can decide on a new strategic direction in the morning, develop your message and offer in the afternoon, and have a message waiting in your prospect's inbox the next morning.
That is rapid communication!
6) Highly Targeted
business to business email marketing is the only medium I can think of where you can not only easily segment your list based on demographic attributes, but also where you can segment your list based on the behavior of your prospect. With some of the simplest systems available, you can begin to develop a profile of your prospects based on the kinds of offers they respond to. With the more complex systems, you can track and store ALL of the actions individual prospects take as a result of your email efforts.
7) Can be Personalized
It is very easy to merge database fields in to email messages to add personalization. Simply adding your subscriber's first name to the subject link has been shown to increase readership dramatically.
The real power of personalization in email marketing comes when you can personalize an offer based on information you have added to your subscriber profiles based on their past behavior. Sending someone a personalized message like the following is a great way to leverage email marketing as a sales tool.
'Ted, I know you bought product x from us last month and I just wanted to check in to make sure it is working as well for you has it does for our other customers. I also wanted to let you know that we have replacement filters for product x available at a 30% discount for the remainder of this month. While you probably don't need filters yet, in a month or two you will. Why not buy now to take advantage the special price and make sure filters are on hand when you need them?'
8) Relationship Builder
Through frequency, personalization, and targeting, your marketing communications can be transformed from a traditional broadcast approach into a system that helps you build relationships with your subscribers.
Studies have shown that qualified prospects require 3-7 contacts from a company before they will respond with a purchase. The main driver of this need on the part of the prospect that they want to feel a level of trust in their relationship with the company.
business to business email marketing allows you to develop a personal presence with your subscribers and the low cost per contact makes it easy to contact subscribers frequently (within reason).
9) High Response Rates
There are many variables that contribute to response rates, but most direct marketing experts agree that email generally pulls a higher response than other direct marketing choices.
One of key reasons is that if you read a compelling offer in an email you can respond immediately by following a hyperlink to an order page or to get more information.
Responding to a direct mail piece requires one to pick up the phone and dial a number, a much more active response requirement.
10) Develops a Maturing Asset
The larger and more mature your list is, the more valuable it becomes. Your client database continues to be enriched with additional information about your subscribers and subscribers continue to develop a deeper and deeper relationship with the company.
Over a period of years, your opt-in database is likely to become your most valued marketing asset.
Ok, so there are a lot of compelling benefits...but what does one do to overcome the barriers I outlined at the beginning of this article?
The most important thing to do is to start doing something now, even the smallest steps will lead to big successes in the long run, just put some element of an business to business email marketing strategy into play within the next few weeks.
I've also listed some tips for overcoming the barriers below.
We must frequently rely on IT and/or our Web team to provide the enabling infrastructure and we are low on their priority list.
This one is easy. The best and fastest solution is to outsource. You can task a marketing communications agency with helping you set up a program, or you can subscribe to one of the hosted email solutions and do it yourself. I list some places to start investigating self-service solutions under point the next point.
We do not have direct access to our mailing and tracking tools and have to rely on outside resources to put our strategies into play.
This is why I prefer a do-it-yourself solution, at least in the beginning. Being able to touch and modify your campaigns directly is not only a great way to learn, it will save you a ton of money and help you ensure that your business to business email marketing strategy is truly a low-cost solution.
Here are a two popular tools you can look into...
1AutomationWiz:
This is the tool I use to publish this ezine and to automate all of the email follow-up on my site. I chose it because it provides the subscriber acquisition and database management tools I need, allows me to send text or HTML emails, doesn't restrict the number of emails I can send in any given month, and (most importantly) provides unlimited sequential autoresponders. The autoresponder feature is a must-have if you want to truly automate your program.
To learn more about 1AutomationWiz visit http://www.1AutomationWiz.com
Mailer Mailer
This is an excellent tool as well. Mailer Mailer provides a lot more HTML support than 1AutomationWiz (including complete, fill-in-the- blank templates). If your goal is to create good looking HTML messages, Mailer Mailer makes it really easy.
Another thing that this tool has that 1AutomationWiz does not is the ability to track opens (how many times your message was read). What it is lacking is unlimited sequential autoresponders.
To learn more about Mailer Mailer click visit http://www.mailermailer.com
We do not know exactly how to implement an effective business to business email marketing strategy.
There are a lot of resources on the Web to help get you started, but this is definitely an area of need. As I look around, I find that there aren't any great, step-by-step guides for setting up an business to business email marketing strategy within a business. In fact, I see such a need that I've started writing a book about it. I'll keep you posted about the progress, but if you have immediate questions, please email me and I'll try to include answers in the Subscriber Q&A in the next issue.
We fear being branded as a spammer at the slightest indiscretion.
Spam is an epidemic, but this concern is overblown when it comes to emailing your customers. If you send an unsolicited email to a customer with legitimate information that they are likely to want, you will not be accused of spamming. Be reasonable, provide an easy way to opt-out, and check your ethics, and you won't have a problem. The best rule of thumb is to give first...then ask. Provide excellent, useful information, and then make an offer.
Of course, if you are mailing (as you should be) to people who have opted-in to your mailing list (thorough a Web form or some other means) then you are in safe water.
Good luck in building your business to business email marketing program!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Doug Hudiburg is the founder and key contributor to Business-Marketing-Advisor.com a central source for marketing insight and resources for businesses of all sizes.
http://www.business-marketing-advisor.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
About the Author
Doug Hudiburg is the founder and key contributor to Business-Marketing-Advisor.com a central source for marketing insight and resources for businesses of all sizes.
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